Responsive optimised content across all media
Firefly worked in partnership with Sesame Street and Liferay to develop a new innovative player for Sesame’s video, game and curated content. Dubbed the Universal Media Player (UMP), the UMP is an all new dynamic player which optimises content display and playback for a seamless user experience; regardless of whether users are accessing SesameStreet.org from their desktop, laptop, smartphone or tablet.
Not only is the environment intuitive to the user’s device but it features a continual playlist which propagates and suggests content dynamically, with suggested games and videos based on content the user’s likes and dislikes. Manual filters can be set to allow parents to load content for their child based on a favourite Muppet, age or topic.
The player includes an extensive library of content, with over 4,000 videos available for computer and android devices, more than 2,400 videos for iPhone/iPads, 40 Android games and 20 new games designed specifically for the iPhone and iPad with more on the way, all in upgraded video quality that has serious visual impact.