Connecting with the audience
When the Australian National Maritime Museum hosted the Wildlife Photographer of the Year exhibition, they wanted to create a fun interactive competition that would engage with the audience and allow them to gather feedback and promote user subscriptions.
Firefly developed an online interactive in a card style format that allowed users to swipe down and vote for their favourite photo. Users were able to see which photos had the most votes, and could submit their vote instantly to go into the competition. This user interface was developed with ease of use in mind, to ensure it catered for the diverse audience ranging from tech savvy kids to an older audience.
Key features of the interactive included
- Scrolling card style
- Randomized photos to ensure unbiased display of images
- Simple submit form
- Instant tally data