Up-to-date news delivery for parents on the go
Firefly were approached by Newington College to create an online system to manage and deliver their three fortnightly newsletters to the school community. It was clear from the outset that the majority of parents, students and teachers were tech-savvy and time-poor, but keen to be informed with up-to-date news.
Firefly created layouts for the newsletters which adapt to display on the viewer’s device. This allowed for users to access the newsletter from desktops, laptops, iPads and smart phones with the content displayed optimally and consistently across devices.
This was an ideal solution for parents on the go who often checked the newsletter on their phones while commuting or waiting for their kids at pick up.
The email and newsletter designs incorporated bold graphic Newington branding for each of their newsletters: Black and White, Prep Talk and The Wyvern. ‘Smart’ CMS templates allow for custom content types and a custom taxonomy. This all works together seamlessly to ensure that article content can be easily shared between newsletter issues and prevents double-handling of content.